Pier Shop


Jennette’s Pier Shop offers everything you need to go pier fishing and enjoy a day at the beach! 


From T-shirts to sunglasses, the Pier Shop has you covered for a day fishing or hanging out on the beach. There's a wide variety of toys, towels and sun screens. Check out our unique T-shirts, hats and jewelry, which make for excellent gifts and souvenirs.

Anglers can find everything they need too. Bait for sale includes frozen finger mullet, shrimp, squid and live blood worms. In the tackle area, there are Fishbites, Gulp baits and other plastics such as grubs. Naturally, bottom rigs, hooks, weights, Got - Cha plugs and other lures are available too. Once you've caught your keeper, there's ice and even coolers in the Pier Shop.

Visitors can enjoy ice-cold Pepsi products, ice cream, steaming-hot coffee and make your own F'real milkshakes. A selection of juices, teas and energy drinks are also offered. Enjoy something from a varied selection of snacks including peanuts, nabs, candy bars, chips and hot dogs.


Whether it's your first time pier fishing, or you simply didn't bring your rod and reel, the Pier rents combos. The equipment is well maintained and is all you need to reel in the big one. It comes set up with a bottom rig so it's ready to cast.
Frozen squid $7.50 (box)
Frozen finger mullet $6 (dozen)
Frozen shrimp $7 (small tub)
Rod rental $12 (a day)