Pier Shop


Jennette’s Pier Shop offers everything you need to go pier fishing and enjoy a day at the beach! 

Play. Fish. Relax.

From T-shirts to sunglasses, the Pier Shop has you covered for a day fishing or hanging out on the beach. There's a wide variety of toys, sun screens, reusable mugs and drink bottles along with unique, eco-conscious gifts and souvenirs. More items are available on our Online Gift Shop, button below.

Anglers can find everything they need too. We carry bait, tackle, ice and have rod and reel rentals available.

Bait: frozen finger mullet, shrimp, squid, Fishbites, Gulp baits and plastics (such as grubs)
Tackle: bottom rigs, hooks, weights, Got-Cha plugs, lures and rod/reel rentals
Ice and buckets to take your ‘keeper’ home

Need a refreshment? We offer ice-cold Pepsi products, snacks, sweet treats, hot dogs, ice cream, make-your-own F’real milkshakes and an assortment of juices, teas, energy drinks and hot coffee.

You can also visit our Online Gift Shop

Gift Shop

Location and hours

The Pier Shop is located inside the pier house

Hours: 8 a.m. – 8 p.m. until Memorial Day
             8 a.m. – 9 p.m. from Memorial Day to Labor Day

Things to know
Annual Fishing Pass holders and Aquarium Members receive a discount on merchandise

Gift Cards available

Pier Shop purchases support exemplary animal care, education programs, exciting new experiences, and conservation work at the N.C. Aquariums and Jennette’s Pier.


Whether it's your first time pier fishing, or you simply didn't bring your rod and reel, the Pier rents combos. The equipment is well maintained and is all you need to reel in the big one. It comes set up with a bottom rig so it's ready to cast.
Frozen squid $7.50 (box)
Frozen finger mullet $6 (dozen)
Frozen shrimp $7 (small tub)
Rod rental $12 (a day)